Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
The tenders, awarded by the Municipal Corporation of Delhi (MCD), cover high-visibility locations in the capital, including the route from the airport to the IIT flyover...
The campaign spans several airports across the nation, leveraging the heavy footfall of these transit hubs.
He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities global
The company is tasked with renovating and enhancing the station’s outdoor spaces by installing modern OOH advertising structures, contributing to the overall aesthetic
From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
These strategically located sites in high-traffic areas such as Kandivali ROB, Goregaon ROB, and Mrinal Tai Gore Flyover provide unparalleled visibility in Mumbai's thriving suburban markets.
They have secured advertising rights for six prominent railway stations near Prayagraj in preparation for the upcoming Kumbh Mela, scheduled to take place from January 13...
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Rahul brings nearly 22 years of diverse experience across Sales, Marketing, and Communications