Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18

In OOH News By Rajiv Raghunath - May 06, 2021

Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard

OOH Capital pioneers specialist OOH advisory & consultancy services

In OOH News By Rajiv Raghunath - March 12, 2021

The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape

Times OOH expands media portfolio with new acquisitions in Chennai

In OOH News By M4G Bureau - November 24, 2020

The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards

Khelo Fantasy to roll out outdoor campaign with new brand ambassador

In OOH News By M4G Bureau - September 17, 2020

The new e-sport platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador

Hindware installs contactless handwashing system to promote good health and hygiene

In Campaigns By M4G Bureau - August 21, 2020

The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

AdOnMo raises USD 3 million funding from Ant Financial’s BAce Capital

In Digital OOH By Pray Jani - February 03, 2020

The funds will also be utilised for product development, building upon the existing team and acquiring talent