Results For "Cadbury-Silk"
3 News Found
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Feel the 'Silk' melt as you walk
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates