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Results For "Cadbury-Silk"

3 News Found

‘OOH is a very important touchpoint through which we can reach our consumers’
‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.

Did AXE just answer Cadbury’s question?
Did AXE just answer Cadbury’s question?

In OOH News By M4G Bureau - February 14, 2020

This Valentine’s Day, the deo brand answers Cadbury Silk OOH question ‘How far will you go for love?’

Feel the 'Silk' melt as you walk
Feel the 'Silk' melt as you walk

In Gallery By - December 10, 2013

Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates

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