Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

‘Messaging is important to grab attention’

In OOH News By M4G Bureau - August 07, 2023

During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication

Jayen Mehta, Incharge MD, GCMMF (Amul) will be addressing OAC 2023 in Delhi

In OOH News By M4G Bureau - July 24, 2023

Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'

Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.

Former IPG executive Mike Cooper joins DOmedia leadership team

In Digital OOH By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

Ahmedabad OOH exudes vibrancy

In Campaigns By M4G Bureau - April 21, 2023

Snapshots of campaigns running on large format media

WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai

In OOH News By Rajiv Raghunath - January 10, 2023

Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA

‘Welcome move, but alternatives will cost three times more’

In OOH News By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

In OOH News By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.