Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Nestle UK&I to use 100% recycled paper for OOH branding

In Campaigns By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Bisleri plans to teach importance of plastic recycling at Tata Mumbai Marathon

In OOH News By M4G Bureau - January 16, 2020

The brand will set up 20-25 sets of 3 bins signifying the image of the recycled products across the race track

Sony unveils Crystal LED (CLED) in India

In OOH Solutions By Pray Jani - October 23, 2019

For the first time, Sony bring their proprietary technology to Indian market

Asian Paints supports ‘Why’ Urban Art Installation

In OOH News By M4G Bureau - October 16, 2019

Designed with 3,00,000 recycled plastic bottles, the installation will be placed on the surface of the lake for a period of one month

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

In OOH Solutions By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective