Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city
Media owners in the city have yet to be notified on the matter; fear major business losses
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
The submission date extended to September 5, 2017
The Pre-bid meeting will be held in Mumbai on August 29
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
