DPAA has created a community environment in which members drive and promote their digital capabilities
Photo booths were installed at all the metro stations, volunteers posted at these photo booths encouraged visitors to click their pictures and support the cause
The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
The brand unveils the latest campaign with a message to explore and discover new terrain through influential travel photographers
Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem
A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali
Also, programmatic OOH buying is gaining momentum, he says
An on-ground activation is to reinforce the importance of reusing and recycling for a sustainable future
The setup included a life-size ferry wheel and an uncommon selfie point with a branded Autorickshaw at all the chosen locations
