The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
Under the deal, besides subscribers, Bharti will take over the towers and other network assets of Loop
The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
