Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate

In OOH News By Rajiv Raghunath - March 19, 2024

Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

‘Let’s create an empathetic space for women’

In Gallery By - March 13, 2024

Sapna Parmar, CEO – Shlok Media, recaps her journey in the OOH space and tells Media4Growth how women bring a lot to the table with their ability for multitasking, empathy and more, and how the OOH industry can encourage more women to become a part of it and thus enrich it. Watch the video that’s part of our series ‘Women of OOH: Conversations with women who made their mark in the OOH industry’.

‘Disruption is key to creativity’

In Viewpoints By M4G Bureau - March 11, 2024

Somnath Sengupta, CEO of INVENTECH talks about the expansive scope of creativity in the OOH space and how use of technology is proving to be the game-changer

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

Laqshya Media Group wins exclusive ad rights for Noida International Airport

In OOH News By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

A habit of success at Prakash Arts

In Gallery By - February 23, 2024

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders

In OOH News By M4G Bureau - February 23, 2024

“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA