MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane...
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital...
Exterion Media reveals why London Underground commuters are great targets for new brands
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Outdoor advertising expected to grow at 11.1% in 2016-17
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan...
Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
