The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even...
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating...
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also...
Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive...
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will...
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries,...
