Vodafone's festive splash

In OOH News By Nabamita Chatterjee with inputs from Bhawana Anand - November 07, 2013

In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic locations in the cities to make a statement and reiterate its positioning. Here's a look.

'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.

Vodafone sets sail on a new OOH vehicle

In OOH News By VJ Media Bureau - October 04, 2013

Executed by Aiswaria Advertising, the branding activity was done on a passenger boat in the Alleppey district of Kerala.

Vodafone's innovative internet fest at Rath Yatra

In Campaigns By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

Excel Advertising bags rights for bus branding in Thane

In OOH News By VJ Media Bureau - June 03, 2013

With this tender, Thane introduces full bus branding media for the first time, which include 10 AC and 30 non-AC buses.

DDB Remedy launched in India through DDB Health & Lifestyle

In OOH News By VJ Media Bureau - May 13, 2013

The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.

Zero Degree bags rights for premium mobility hub in Kochi

In OOH News By VJ Media Bureau - May 08, 2013

The OOH company wins rights for three years, where the Mobility Hub offers strategic branding opportunities to address a wide moving audience