Results For "Brand-Advertising"
23 News Found
‘It’s business as usual in Delhi OOH market’
In Viewpoints By M4G Bureau - April 16, 2024
Pawan Bansal, COO, Jagran Engage says that healthy participation of regional and local brands might have given the impression that share of national brand advertising in this market has come down
‘EV charging points serve as key customer touchpoints across multiple locations’
In Viewpoints By - May 25, 2022
With charging infrastructure for electric vehicles set to grow in the country, they are also being seen as a promising medium for brand advertising and visibility. In an interaction with Media4Growth, Smit Kant Raturi, Co-Founder & CEO, ChargeEZ, shares more on this.
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
The writing is on the wall
In OOH Solutions By N Jayalakshmi - October 25, 2021
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Going for GOohLD!
In Viewpoints By - August 04, 2021
If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.
‘Reality check is need of the hour’
In Viewpoints By Rajiv Raghunath - December 14, 2020
Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks
In OOH News By M4G Bureau - January 24, 2020
Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media
Charu Malhotra Bhatia, Head - Marketing, Somany to speak at 2nd edition of Transit Media Talks
In OOH News By M4G Bureau - January 20, 2020
Charu will speak on theme of ‘How transit media can be best leveraged for brand advertising’
“D”OOH: Revival of outdoor
In Viewpoints By M4G Bureau - November 04, 2019
Digital technologies are making OOH the go-to media for brand advertising
CRM, Loyalty & Data-driven Marketing expert Ajay Row to speak at OAC 2019
In OOH News By M4G Bureau - July 23, 2019
G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’