The brand designs a 360-degree campaign to launch its newest product in the chocobakes range
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
