Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
Old Mout Cider is the launch partner
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
India among the most dynamic ad markets this year
The policy is set to be open for public suggestions from July 5
With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy
Kedar Ravangave will address the convention on the theme: ‘Unboxing OOH for great brand outcomes’
