Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
G Sharath Chandra Joined Times OOH group as a Chief Revenue Officer in 2012; he has been promoted as President as Arghya Chakravarty moves on.
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August....
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to...
