Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

In OOH News By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

Nagpur media owners waiting expectantly for favourable Court hearing on ad tax

In OOH News By Rajiv Raghunath - May 09, 2022

The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business

HC bench rules HDMC ad tax not in conflict with GST

In OOH News By Rajiv Raghunath - May 02, 2022

Court maintains the two taxes are levied for two different types of transactions

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Goa-based Slipdisc Advertising & Events completes 20 years in OOH business

In OOH News By Pray Jani - January 15, 2020

The agency is credited with setting several business benchmarks in the Goa market

MARQUEES awards 11 brands for creating new benchmarks

In OOH News By M4G Bureau - December 13, 2019

Maruti Suzuki, Xioami, Maggi are to name a few

“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview