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Results For "Barco-Electronic-Systems"

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TRPs for TV, eye balls for DOOH?
TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

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