Results For "Bank"
132 News Found
Bandhan Bank turns Kolkata to a blue city for their launch
In Campaigns By Nabamita Chatterjee - September 04, 2015
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
Innovations key to OOH success, say bankers
In OOH News By VJ Media Bureau - July 28, 2015
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.
Jasneet Bachal to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 23, 2015
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.
Rajat Mehta, Karthi Marshan, Anand Dubey to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 15, 2015
Rajat, President & Country Head, YES Bank, Karthi Marshan, Sr. EVP & Head - Group Marketing & Principal Nodal Officer Kotak Mahindra Bank, and Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank, will make presentations on how OOH works for the banking industry, and discuss their expectations from the OOH industry
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Kotak Mahindra Bank launches high-decibel OOH campaign post merger
In Campaigns By VJ Media Bureau - April 16, 2015
MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers