Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury

In OOH News By M4G Bureau - May 23, 2023

Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

In Campaigns By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

Mumbai Metro One gets nod for rebranding more stations

In OOH News By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Bank of Baroda soars high at Amritsar, Chandigarh airports

In Campaigns By Satarupa Chakraborty - November 15, 2016

Orango Solutions has created a domineering presence for the brand at the two airports that see high movement of NRIs during this season