Industry leaders present key recommendations at Karnataka Talks OOH! conference

In OOH News By VJ Media Bureau - October 13, 2014

The recommendations were put forth during the course of a brainstorming open house session at the conference

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation

Create a visual culture in Bangalore: Rashmi Niranjan

In Viewpoints By M4G Bureau - October 10, 2014

Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.

Karnataka Talks OOH! begins today

In OOH News By VJ Media Bureau - October 09, 2014

The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'

ITC's'Engage' goes gigantic in the outdoor in Bangalore

In Campaigns By Nabamita Chatterjee - October 08, 2014

Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city

'KSRTC Infrastructure Allows Advertisers To Connect With Audiences Across Karnataka'

In Viewpoints By M4G Bureau - October 08, 2014

Vishwanath K S, General Manager - Traffic, Karnataka State Road Transport Corporation (KSRTC), talks about the corporation's transport infrastructure and advertising opportunities. Read on.

BMTC advertising options will increase once we launch our ITS: Ekroop Caur

In Viewpoints By M4G Bureau - October 07, 2014

Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:

Railways open to new & innovation OOH media: Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - September 30, 2014

Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:

JCDecaux India introduces digital media at KIA, Bangalore

In OOH News By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

ACT Fibernet goes outdoor to promote new brand identity & offerings

In Campaigns By Bhawana Anand - August 26, 2014

The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service