Auto brands slip into the OOH fast lane to drive sales growth

In OOH News By Amaan Kazmi - October 16, 2017

Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles

BMW 5 Series slips into cruise mode on OOH landscape

In Campaigns By Bhawana Anand - August 12, 2017

The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

BMW India signs Lodestar UM as its strategic media partner

In OOH News By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Auto Expo goes full throttle at DND Flyway

In Campaigns By Satarupa Chakraborty - February 16, 2016

Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the promotions that these auto giants focused at Auto Expo this year. Some new innovations were also introduced in these campaigns along-with many first-time endeavours.

VOLVO & BMW showcase at DMRC's premium Airport Express Line

In Campaigns By Satarupa Chakraborty - February 09, 2016

Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW India's 12-city Experience Tour kicks off in Chennai

In OOH News By Bhawana Anand - September 08, 2014

The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course