The OOH firm is currently putting up the large formats
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign....
Signpost India has signed an exclusive 8-year contract with Bhopal City Link Ltd (a subsidiary of Bhopal Municipal Corporation) for the 98 bqs
Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city
Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015,...
The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience
The message was up at 60 sites in Ahmedabad in about 3 hours after the election results were announced
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.
The idea was to create a communication campaign that would resonate with every citizen in the city.
