Results For "Avinav-Chaubey"
2 News Found
Necessity drives innovation
In Viewpoints By M4G Bureau - February 10, 2014
Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.