Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.
Khushi Advertising announced that it has won the'Most Admired Ambient Media Agency of the Year' award at the recently concluded Asia-Pacific Customer Engagement Forum & Awards...
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.
Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.
Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the...
Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
