China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign...
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are...
The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges
The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per...
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
