Results For "Audience-Profiling"
3 News Found
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
FMCG & Automobile categories are bigger takers for audience mapping
In OOH News By Pray Jani - October 17, 2019
Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI