Results For "Audience-Profile"
3 News Found
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile
In Digital OOH By M4G Bureau - October 20, 2017
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.