The awareness campaign by Institute of Management Technology, Nagpur communicates to the masses right before admissions
Campaigning for two months, PETA India takes up different issues related to animals exclusively on OOH in association with The Media Ant
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value
Shot in Leh Ladakh, the campaign covered across the nation to capture the market share during festive season
A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media
