The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media
Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible...
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an...
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
