Results For "Arindam-Sengupta"
2 News Found
Lionsgate Play creates brand recall with creative OOH campaign
In Campaigns By Bhawana Anand - September 19, 2019
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth
'It will remain a support medium if it can't be measured'
In Viewpoints By M4G Bureau - August 06, 2013
Arindam Sengupta, Head - Brand & Marcom at UNINOR, reiterates the importance of measuring the OOH medium.