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‘For OOH, attention metrics are good news’
In Viewpoints By Rajiv Raghunath - August 29, 2022
Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts:
QMS ties up with Amplified Intelligence for OOH attention study
In OOH News By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.