Results For "Amitesh-Rao"
4 News Found
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
OAC 2013:"Sharing Responsibility - Is client playing its part?â€
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.