Amazon Prime Video casts the big picture on OOH canvas

In Campaigns By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

The LEGO group appoints Initiative as global media agency

In OOH News By M4G Bureau - November 28, 2017

Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business

Citylights continuing to attract top brands

In OOH News By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’

In Campaigns By Ria Banerjee - November 07, 2017

Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.

IPG Mediabrands retains Amazon global media account

In OOH News By M4G Bureau - November 02, 2017

The brand had launched a review this summer

Amazon goes big on OOH to showcase its Great Indian Festival Sale

In Campaigns By Bhawana Anand - October 10, 2017

The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Gallery By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Campaigns By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

IPG Mediabrands launches MAGNA in India

In OOH News By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon