Results For "Airport"
445 News Found
JCDecaux's Digital Towers amazes passengers at Changi Airport
In Digital OOH By Bhawana Anand - November 24, 2014
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
Pepperfry engages travellers with furniture lounges at domestic airports
In Campaigns By Bhawana Anand - October 14, 2014
The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Laqshya executes Cleartrip campaign at Hyderabad International Airport
In Campaigns By Jubilee Cardozo - September 25, 2014
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
Gionee breaks clutter in the outdoor with large displays
In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai
Apollo Tyres enhances visibility at IGIA
In Campaigns By Bhawana Anand - August 27, 2014
A new 3D creative has been used, on a larger display area
Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport
In OOH News By VJ Media Bureau - August 26, 2014
Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days
Tanishq displays'solitaires' at Hyderabad International Airport
In OOH News By Bhawana Anand - August 12, 2014
Laqshya Hyderabad Airport Media has executed the campaign
Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan
In Campaigns By VJ Media Bureau - August 06, 2014
The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones