The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the...
Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help...
The account size is estimated to be Rs 100 crore per annum across all media
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation
OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup
The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs
With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the...
