Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams...
ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the...
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.
The campaign would cover tier 1 & 2 cities and interact with over 25,000 small and medium manufacturing enterprises across India with technologies for productivity and...
King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.
