The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms,...
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital...
Exterion Media reveals why London Underground commuters are great targets for new brands
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media...
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds...
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan...
