Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

In Research By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

OOH to grow at 9% in 2020: DAN Digital Report

In Research By Bhawana Anand - January 24, 2020

BFSI & Consumer durables are top spending categories on OOH media

Union Budget 2017-18 likely to spur consumer spends

In OOH News By VJ Media Bureau - February 02, 2017

A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends

OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'