Loyal Ads takes Idea Cellular to great heights in Ooty

In Campaigns By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

In OOH News By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

LIC reinforces looming presence in Kolkata with building facia branding

In OOH News By Nabamita Chatterjee - May 09, 2014

The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue

BJP leverages digital technology for nationwide campaigns

In OOH News By VJ Media Bureau - May 08, 2014

The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations

The augmented effect on OOH reality...

In Viewpoints By M4G Bureau - May 05, 2014

Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...

Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

Graphisads' Mukesh Gupta to head media panel

In OOH News By VJ Media Bureau - January 20, 2014

Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Look who's high now!

In OOH News By VJ Media Bureau - December 27, 2013

Webchutney and OML collaboratively created an interactive waste bin that spreads the anti litter message among music fest revelers.

'Judicious mix of formats leads to better output'

In Viewpoints By M4G Bureau - December 05, 2013

Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.