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Daikin spreads its cool zephyr through OOH
Daikin spreads its cool zephyr through OOH

In Campaigns By Satarupa Chakraborty - March 23, 2016

Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this summer.

Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight

In Digital OOH By Posterscope - February 22, 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight

Street Furniture is a growing opportunity in Kerala
Street Furniture is a growing opportunity in Kerala

In OOH News By Athira Nair - December 28, 2015

Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.

RAW Pressery spreads health message at Pinkathon
RAW Pressery spreads health message at Pinkathon

In Campaigns By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

AirWick spreads its fragrance through bus queue shelters
AirWick spreads its fragrance through bus queue shelters

In Campaigns By Swati Singh - December 01, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

AirWick spreads its fragrance through bus queue shelters
AirWick spreads its fragrance through bus queue shelters

In Gallery By - November 27, 2015

The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.

'Asbah' relies heavily on OOH
'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty
Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

'Media Eyes' billboards track consumers' ages in Birmingham
'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network -  The Gateways
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

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