Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

In OOH News By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

The Canadian Out-of-Home Awards announce founding partners/sponsors

In OOH News By M4G Bureau - April 26, 2023

The inaugural awards ceremony to be held on May 25

Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

In OOH News By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’

In Gallery By - December 20, 2021

Mike Cooper, Global President & CRO, Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Adomni powered Uber OOH expands digital cartop advertising network to New York City

In Digital OOH By Rajiv Raghunath - March 31, 2021

The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

In Digital OOH By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels