The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers...
Clear Channel Outdoor provided billboards for the social campaign
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The one-month brand campaign has been executed by eg. communications
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
