With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable,...
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
