Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Organic revenue increased by 10% to $416.8 million; the strong contribution from the Commute business, which was acquired on 28 September 2018, resulted in total revenue...
The Adshel merger with oOh!media was completed 3 months earlier
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
The merged companies will continue to compete with each other and with other out-of-home advertising providers
The Australian OOH major is lauching an equity raising to fund the purchase
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
