Results For "Ad-spend"
30 News Found
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
In Research By M4G Bureau - December 11, 2017
IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
‘Innovative formats attracting more ad spends’
In Viewpoints By Bhawana Anand - September 28, 2017
Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.
India's ad revenues to grow at +12.6% CAGR: Magna forecast
In Research By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending
Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally
In OOH News By Nabamita Chatterjee - September 15, 2016
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of 6.9% in 2016 and 6.8% in 2017.
OOH spend rises faster than total ad spend in Canada in H1 2014
In OOH News By VJ Media Bureau - August 19, 2014
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
OOH set to grow by 8.2%, says report
In OOH News By Jubilee Cardozo - February 20, 2014
According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.
Study reveals growth in OOH spends
In OOH News By VJ Media Bureau - November 22, 2013
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.
Ad spends to grow only by 7.4% in 2013: Pitch
In OOH News By VJ Media Bureau - February 11, 2013
OOH is expected to grow at a moderate rate of 4.3 per cent.