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Results For "Ad-spend"

30 News Found

Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update
Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update

In OOH News By M4G Bureau - December 14, 2023

India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.

Non-metro OOH markets have the potential to attract higher ad spends
Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

‘Ad spends likely to get double digit boost as festive cheer returns’
‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

Global ad spends to grow at 9.2% in 2022: dentsu forecasts
Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

New tech, changing consumer audio usage boosting US audio ad spend
New tech, changing consumer audio usage boosting US audio ad spend

In Research By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

In OOH News By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

In Research By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

OOH to be back in growth mode, says dentsu global report
OOH to be back in growth mode, says dentsu global report

In Research By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

DMRC ridership grows, but Metro ad spends still low
DMRC ridership grows, but Metro ad spends still low

In OOH News By Bhawana Anand - January 27, 2021

The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020

Global ad spend rebound likely in 2021, says report
Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

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