Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

East Talks OOH kicks-off in Kolkata

In OOH News By VJ Media Bureau - March 17, 2016

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

East Talks OOH conference to be held in Kolkata on March 17, 2016

In OOH News By VJ Media Bureau - February 19, 2016

The Talks OOH Conference is being organised for the first time in the eastern region and will focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.

Ad Touch plans big for Aegon Religare in the outdoor

In OOH News By Nabamita Chatterjee - April 22, 2015

The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period

McDowell's and Royal Challenge go high with billboards in the East

In OOH News By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

In OOH News By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…