Results For "Abhinav-Iyer"
10 News Found
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
‘Conventional OOH strategy will be helpful to reach masses’
In Viewpoints By Bhawana Anand - June 30, 2020
Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.
The Muthoot Group leads the way with its plethora of COVID19 relief efforts across India
In OOH News By M4G Bureau - April 27, 2020
The Company has distributed over 40,000 ration kits, over 50,000 face masks, 10,000 pairs of hand gloves, 10,000 bottles of hand sanitizers and fed over 46,000 people with ready to eat cooked food
The Muthoot Group unveils new branding identity in Chennai
In OOH News By Bhawana Anand - March 02, 2020
The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network
Metro station semi-naming rights offer great brand recognition
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers
Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
In OOH News By Pray Jani - February 11, 2020
Abhinav urged Railways to offer station semi-naming rights to advertisers
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks
In OOH News By M4G Bureau - January 24, 2020
Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media
Muthoot Finance – Turbocharging OOH from Regional to National
In Viewpoints By Bhawana Anand - December 23, 2019
Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding