Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
USA's premier experiential marketing firm buys leading creative event agency
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common...
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are...
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling...
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at...
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
